Designing promotional materials for public transportation should be as vibrant and dynamic as the city it serves! Think bold colors, playful graphics, and engaging messaging that capture the spirit of the community while encouraging ridership. Incorporate eye-catching images of smiling commuters, iconic landmarks, and inviting transit scenes that evoke a sense of adventure.

I had fun using witty taglines that playfully highlight the convenience and eco-friendliness of public transport, appealing to both daily commuters and curious tourists. While also infusing the materials with interactive elements, like QR codes leading to route maps or special event schedules, ensuring the design isn't just beautiful but functional and informative. I wanted to make sure these materials were transforming bland bus shelters and train stations into lively hubs of excitement!